Adventure at every turn.

I worked with Michael Dargie to uncover my Brand’s DNA, which is a part of everything that we do at my distillery.  Michael helped me to formulate a single sentence which has captured the very essence of our business.  This has been an incredibly helpful exercise, and will play a very important role in the growth of my business.  Working with Michael at Make More Creative was an absolute pleasure.

When we engaged Michael Dargie and Make Make More Creative we were looking for a way to find and share our true brand voice—in a very short period of time Michael was able to bring together a diverse group of professionals, who hadn’t seen each other in more than a year, and not only helped us get on the same page, but inspired us to write the book on Chaordix in a way that invites you into the story.

For years Michael has been working with me to clarify my brand and message using an incredible system called BrandJitsu. Part of his philosophy is to ruthlessly recognize and remove words and false narrative and replace them with only the stuff that matters.

How do you find what matters? Work with Michael and BrandJitsu’s simple and effective framework to find and share your story.

Michael Dargie’s ‘Make More Creative’ platform is not your typical ad or brand agency. It is a team who helps companies identify and understand the truth behind why they do what they do and how important that is to their clientele. He brings perspectives from around the world, and applies their unique talents to help us share our vision with the world.

Add to this Michael’s individual focus on what we’re doing and the gentle guidance/nudge that comes along at just the right time, allows us to be able to focus on our business and have confidence that the marketing side is being looked after.

You remember that terrier from those Kibbles and Bits commercials? Well, that’s Michael. I’ve never seen anyone with so much creative energy.

It is impossible to sit down and discuss an idea with him and not believe in short order that it’s not only possible, but a moral imperative to make it so.

Michael is a creative problem-solver to his very core. As a communicator he can sort out what to say and how to say it. As an artist, he brings creative mastery, as a team member he brings the highest degree of personal and professional dedication.

Very few people have the kind of ability and willingness to forge a path through the status quo with intention, sincerity and insight that Michael brings to the table.

Michael’s Brand DNA workshop gave me a vision, purpose and direction for my brand and my company. His interactive and creative approach was equal parts intuitive and analytical, allowing me to draw on what I already know, uncover what I didn’t know I already knew, and dive right into what I had always thought was unknowable.

It also gave me unexpected insights into my communication style, my social media presence, my business plan and myself. It’s as effective as a patient performing a forensic diagnostic on themselves while still alive, but without any of the blood, pain and horror usually associated with such activities.

Michael has restored our faith in brand strategy and design. In two days he was able to accomplish what an agency of 15 people couldn’t do in four months. Not only was he able to help us find and shape our company’s unique story and value proposition but also helped align our team around a brand we’re all fiercely proud of.

BrandJitsu is fast, effective, meaningful and immediately useable. Once we had our brand clarified Michael quickly went to work re-aligning our product offering and marketing materials to create a compelling narrative.

We went from four-hour meetings sometimes getting a ‘Yes!’ to fifteen minutes of ‘Hell yes!’ because our clients immediately understood the value we bring to their businesses.

Michael Dargie is expressive, bold, exciting and overall joy to watch.

You can tell he cares about his audience and wants entrepreneurs, solopreneurs, and business-owners alike to have easy-to-use tools to build their brand and tell our story; inspiring us to achieve even higher levels personally and in business.

I can’t wait for more talks and content around BrandJitsu!